So why is it that even with all of these wonderfully low cost and free ways to promote your business I contend that you must make advertising one of your core lead generation tactics? (Actually one could argue if anything is free, but the items listed above don’t come with a direct cost.)
Advertising is in fact one of the marketing tactics that comes with an invoice. You must write a check to run ads or send direct mail, often before seeing any results. In my experience people shy away from advertising, not because of the cost, because they don’t know how to get results and they don’t understand the long-term residual effects. Think about it, if you knew that for every $100 you spent you could produce $200, you would get out your check book and spend away, agree?
To get results from advertising today you must:
– Be laser focused on specific ideal clients
– Create awareness for valuable content with a call to action
– Measure leads and conversion fanatically
With all 3 of the above, I would say the best way when you match a very personal message to a very select audience, you get far greater connection is by creating awareness for your content and you automatically create more awareness for everything you are doing.
– display systems, etc.
are also part of an affordable way to advertise and is often enough to sell and resell prospects and makes it even easier to get attention for your services.
Finethinks is printing and directing corporate imaging enhancing the growth of businesses in the advertising elements. Do let us know if you wish to understand more about the ways to maximize your ideas on the advertising with our products.
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